CONTENTS Why create a newsletter?

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steps to creating a successful newsletter The key KPIs to follow for a newsletter With nearly 3.9 billion people using email regularly, the newsletter represents an essential marketing tool. However, to create a successful newsletter, it is essential to follow several best practices and regularly evaluate the effectiveness of the campaigns carried out. Why create a newsletter? In recent years, some have announced the death of the newsletter. However, today it represents an essential tool for companies wishing to stay in contact with their target. On the B2B side, 72% of professionals were subscribed to professional .