SEO Audits: Keeping Your Business Ahead of the Curve

jilhok00011@gma

Below  words, there is a significant drop in positions on Google Finally, as you can see, a page well referenced on Google is a page offering substantial content. As proof, the pages which are referenced in first position on Google contain on average  words . Reason   A showcase site is not optimized for conversion Since the BB decisionmaker carries out the majority of his purchasing considerations alone, mainly on the Internet, your website must be your first source of leads. Problem, a showcase site will not attract many people the BB purchasing journey.

The  phases of the purchasing journey Awareness  Consideration Mexico Phone Number Data Decision The BB purchasing journey is a step journey Awareness, Consideration, Decision . To put it simply, the content of a showcase site is more Decision phase content. To make your website a lead machine, it is essential to regularly publish content from the Awareness and Consideration phases . Your content must actually answer the questions your target asks throughout the purchasing journey. It is also important that your website offers premium content downloads to collect the contact details of your most qualified visitors. Reason.



A showcase site is not useful for salespeople Not only do BB decisionmakers prefer to think about their purchase alone before contacting a salesperson, but they are also much more demanding of them. The buyer no longer expects a salesperson to promote their offer in a standard way. He wants the salesperson to guide him in his purchasing considerations. To do this, the salesperson must be able to transmit to the buyer quality content adapted to the problems and context of his prospects .f