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For example, you will know who clicks on your profile, watches and shares your videos. This can be extremely useful because little is known about TikToks algorithm at this time, as well as user preferences. . Challenge Simple and effective, launch challenges to make your brand known! Using a dedicated hashtag, you can encourage your audience to take an action. This format is at the very heart of the social network. Many brands have tried this successfully. We can cite Asus, which offers the CreateWithAsus challenge consisting of recreating a dance to try to win a laptop PC,
A great success since the associated hashtag has more than Albania WhatsApp Number million views and has generated hundreds of participations. tiktok communication case study Another interesting example the My of La Manche, via its JobInManche account. The objective is to support year olds towards their future career, by encouraging them to express themselves about their dream job. As a result, many hightech gifts such as smartphones, headsets, earphones, etc.

A challenge that allows the community to speak directly to its young residents, while showing its modern and connected side. . Focus on influencer marketing As on other social networks, TikTok makes it easier to collaborate with influencers . And you know, their word counts! If influencers adopt your products, chances are their community will too. You can therefore offer to test your articles, in exchange for a video on the social network, or encourage them to take up your challenge! If an influencer shares your challenge, you will benefit from a snowball effect that will popularize the hashtag and your brand. For example, the Lipton brand launched a recycling challenge, with the hashtag LiptonGénérationTri.
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