Human in the center of the picture using the product is

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an effective way to use imagery in Google Ads; this outperforms static “ecommerce-style” images in Discovery placements via Performance Max and Demand Gen, according to Google’s internal research. google ads library - google ad transparency center example search screenshot Scrolling down through the active ads, we see more examples of Search and Discovery placements, including a promotion asset and a Discovery carousel. Next, I’m curious if Lululemon is leveraging video as part of their Google Ads strategy, so I turn on the video filter, and voila! Every .


video is there from their current brand campaigns, and I can click on any of them to watch for inspiration. google ads library - screenshot of display and demand gen discovery ads in google ads transparency center For example, this video ad below has four variations, in both Display and YouTube placements, which suggests it’s likely being used as an asset in a Performance Max campaign. google ad library - google Iceland Phone Number transparency center individual ad details By viewing a company’s active ads and combining it with our knowledge of how Google Ads works, we can learn a lot about any advertiser’s Google Ads strategy from the Google Ads library.  Accelerate your business’s growth and surpass your competitors with our free Growth Strategy Guide! Another way to find ad information on the Google Ads Transparency Center While a searchable .




Google Ads library is a dream come true for PPC practitioners, you can find out even more about a company’s ads when you are served those ads as a user. This is my favorite way to sneak a peek not just at what ads are running, but how various businesses are targeting their ads. Whenever you see an ad on Google, whether it’s on Search, YouTube, Discovery, etc., tap the three dots in the top right-hand corner to pull up My Ad Center. Scroll down to “Why you’re seeing this ad” and take note of the targeting settings. Some options you may see include: The time of day Your age Your current search terms Your general location (like your country or city) Google’s estimation of your approximate current location Google’s estimation of your areas of interest, based on your activity Information you gave to the advertiser, which the advertiser provided to Google Your similarity to groups of people the advertiser is trying to reach, according