Table of contents Google Patent Disclaimer

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\How does Google know who the website owner is? Does Google only look at page elements and links to identify authors and experts? Does Google only recognize entities included in the Knowledge Graph? How does Google determine that a person or brand is an authority and a true expert in their industry? How is each website categorized as YMYL? Does Google measure EAT at the author, page, domain, and brand level? Advice and conclusion Google Patent Disclaimer Google's patents don't exactly explain how Google's algorithms work. Additionally, we cannot know exactly which patents are actually used and in which Google products. However, it should give you a clue as to the power and functionality of Google's algorithms. I asked Bill Slawski, Google's patent expert, to explain how Google's patents can help us understand how the EAT works.

We collaborated to produce this article. Below are frequently asked questions about EAT. And Google's patents could help answer these questions. How does Google know who owns a website? Does Belgium Phone Number Data Google only look at page elements and links to identify authors and experts? Does Google only recognize entities included in the Knowledge Graph? How does Google determine that a person or brand is an authority and a true expert in their industry? How is each website categorized as YMYL? Does Google measure EAT at the author, page, domain, and brand level? How does Google know who the website owner is? There are several Google patents that can help answer this question. First, Google filed a patent for Agent Rank in 2007 .



According to Slawski, the patent "has the potential to increase the ranking of each page based on the identity of the author, editor, commentator, or reviewer of that page." The patent includes the ability to identify authors and experts (known as "agents") through digital signatures, such as bylines, and rank their content according to a combined reputation score. . However, after the August 1, 2018 core update, Google's John Mueller clarified that Google no longer uses individual author reputation as a ranking factor .