In actual operation work, it is necessary

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Many banks only focus on user growth, but often ignore user conversion, so they put a lot of costs on user acquisition, while user conversion is ignored. How digitalization drives banking growth ) Traffic does not equal high conversion: Banks have never lacked traffic. Even in the era of mobile Internet impact, any bank has sufficient traffic from online to offline channels. The key issue for banks is conversion.

In actual operation work, it is necessary to analyze the contribution of various online and offline channels to core conversions based on corresponding data analysis results, in order to make corresponding conversion decisions. The relationship between traffic size and conversion effect is minimal, high Indonesia Telegram Number Data traffic ≠ high Conversion, when we pay attention to traffic, we must also focus on its conversion effect.




For example, a city commercial bank cooperated with Alipay to launch a card binding activity for users in designated areas. The activity was very popular and attracted a large number of users. However, there was a lack of subsequent operations and conversions for such users. Although the traffic came in and the activity was successful, Without actual conversion, the actual effect and value of the activity to the bank will be greatly reduced. ) Overall conversion rate: For example, a bank conducts marketing activities on both Alipay and WeChat channels to convert users.