Understand the higher compliance

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Requirements for children’s and special category data Marketers need to be mindful of the additional compliance requirements when it comes to the data of minors, and also a range of special category data identified under GDPR. Conclusion Data protection has evolved rapidly in recent years. The introduction of the GDPR in  has generated increased consumer awareness and higher penalties for non-compliant businesses. It has also been the catalyst for a wave of similar legislation internationally in countries such as China, Singapore, and South Africa. This pace of change, and the increased

complexity that comes with it, means it is crucial for marketers and their businesses to establish an effective data protection culture. New, data-intensive B2B Email List technologies such as AI only strengthen this requirement. By focusing on getting the basics right, with regular training on the core aspects of the Regulation, clear processes and record keeping, and support from the top of the organization, marketers and their teams are well placed to ensure they remain compliant. Notes  The EU’s adequacy decision, agreed in , essentially states that the UK operates a similar data protection environment to that of the EU. The decision is to be reviewed after four years and could be jeopardised if the UK is deemed to have deviated from the level of data protection currently in place.  Recital , GDPR  When incorporated into a contract, SCCs can provide



compliance with GDPR data transfer obligations.  The Data Protection and Digital Information No.  Bill. RELATED An Overview of Data Privacy for Marketers The Definitive GDPR Checklist for Marketers All About the California Consumer Privacy Act CCPA Podcast: Data Protection  Related Content Webinars: Webinar:  Trends in Digital Marketing Toolkits: Digital Marketing Strategy Action Plan Template Toolkits: ChatGPT Prompt Guide for your Digital Marketing Plan