Users to be much more credible

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They are considered by  and authentic than the brand's traditional marketing message which translates into greater campaign effectiveness. The platform also brings together a huge number of influencers. Among them it is especially worth paying attention to micro influencers up to followers and nano influencers up to followers . They are increasingly perceived as more trustworthy than celebrities with millions of followers on social media. Thanks to them you can also reach niches which facilitates more accurate targeting of potential customers.

READ ALSO How to market to Generation Z Snapchat Due to the enormous success of TikTok Snapchat has lost some of its importance but it still boasts Phone Number List million active users. The platform also allows you to post short video content. A similar age group uses it. Social media in online marketing Snapchat | name.pl Snapchat was the first website that focused on fleeting content active only for hours.



Instagram and Facebook then followed suit with their own stories. Ephemeral content is more dynamic and appeals well to younger users. In addition they are considered more authentic because they are published spontaneously and their imperfection may even be an advantage for users. The platform also gained popularity due to its vertical video format easy to shoot on a phone. The user is not forced to change the position of the smartphone to watch full size videos. Brands quickly picked up on this trend and started creating these types of videos themselves achieving greater audience engagement.