Of course, key data must be retained

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Müller also pointed out that links should be made to strategically important or particularly popular products, rather than to all of them. You should also check whether the products are available in the Google Merchant Center and that the appropriate settings have been made so that Google can display the products in the free shopping feed. This can provide additional visibility. This option has also been available in Germany since last year . Basics for search engine optimization of product pages So that you can convince Google that your online shop has better and more individual content than the competition and is therefore the right search result for certain keywords, there are basic basics in the Google tip mentioned above that you should take to optimize your product pages .


These include the following measures.The heading of India Car Owner Phone Number List a product should contain the product name, manufacturer and, if applicable, article number. The meta description should be individually adapted to the product and animate. The title tag should also be short and to the point. Create individual product descriptions; no copy and paste of the manufacturer's description, so you avoid duplicate content . Images should be alt-tagged to explain to Google what is in the image. Using schema.org shared vocabulary tells search engines that you are an online store. There you can use so-called properties, such as Offer or Product, to rank higher in search engines.



Use appropriate keywords and derive semantics . This is how Google recognizes the context behind your content on the product pages and will reward you for it. Do you want to optimize your product pages , but don't really know where to start? SEO AG from Darmstadt would be happy to help you with the review and implementation!Keyword Gap Analysis – Rank with competitor keywords Is the visibility of your competitors increasing? Wondering what keywords the competition is covering that you are missing? With a targeted keyword gap analysis, you can find out which keywords your competitors rank better for.