The 9 best online marketing strategies for small businesses

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Key moments: In some contact points, the client will havemoments in which he feels lost, happy or angry, for example. That is why it’svital to pay special attention to these moments to be at the user’s disposal sothat we can help them. To identify the key moments, it’s important to createmetrics that allow you to know and quantify these moments. Sensations: you mustidentify the feelings and sensations that customers have had during all stages.Control, measure and evaluate every experience that the user has had in thevarious contacts with your brand, product or service since every detailmatters.

These sensations can also vary, from a feeling of WhatsApp Mobile Number List frustration (“I cannot find what I’m looking for”), impatience (“I want you toanswer me now!”) Or happiness (“how good everything has turned out”). To getthe information that will help you design an effective Customer Journey Map youcan use many different sources: CRM Reports. Qualitative analysis of thebrowsing process for your web page. Call records made by clients. Interviewswith real clients both before interactions and post interaction. Sector opinionbarometers. User panels. Concept tests. Surveys with type users. 3 reasons touse a Customer Journey Map This tool serves to know everything about thecustomer´s experience with your brand, but it’s also important to specify thedifferent uses that Customer Journey Map can offer you: Understanding yourclients better.

Knowing your customers’ experience will help you to understandthem better, to know when they feel frustrated, satisfied or bored and, whatyou are failing and what you are doing well. In the case that you´re failing insomething, this tool will bring you the possibility to redesign the customer’sexperience by identifying the weak points you have. In the case that you´redoing it well, it´ll help you grow and discover new options to innovate andimprove even more. The way of the product or service: The Customer Journey Mapwill be handy to know the products and services route. As you see the journeyof your customers, you can know the best stages of your new products andservices.