Announcing a major breakthrough!

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Andrea Vahl recommends the “newsworthy” approach, including works like “new,” “announcing,” and “finally.” Make Content Newsworthy Examples of this writing formula for Tweets: Breaking news! We now offer expanded hours at all locations! Details here. 10: Extreme Enthusiasm If you don’t act like your content or solutions are the best thing ever, will other people? Feel free to use superlatives to describe your articles, deals, and announcements. Extreme Enthusiasm Examples of this Tweet writing formula: The MOST Comprehensive writing tips ever! Our customers LOVE our delicious pear jam.

11: Imply Trends People love to be the first to learn or discover Clean Email something. Create Tweets that highlight an exclusive opportunity to gain an advantage. Imply Trends Examples of this writing formula for Tweets: There are only 2 hours left until our spring preview sale ends! Trending: Learn the top 10 content marketing resolutions for 2015. 12: Evoke Fear Fear is a primal human emotion. What does your audience have to lose if they don’t listen to your expert advice or take immediate action? Evoke Fear Examples of this Tweet writing formula: How 10 entrepreneurs lost at marketing 5 major health risks you don’t even know about

For example, don’t use technical jargon when writing for end users, and don’t use a formal tone if you are writing for a young audience. 4. Tell your story. If you can make an emotional connection with your reader then you’re well on your way to turning them into customers. If your company has a unique background, a humanitarian goal, a colorful office environment, a focus on family values or anything unique, incorporate it into the About Us section and help your readers feel a connection.