This is the way that Google finds

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New and updated web pages and indexes them based on their relevance, context, and value. While crawling is important for your pages to be found and ranked, there might be some pages that you don’t want the search engines to look at. Those might be pages like thank you pages, landing pages for ad campaigns, internal policy or compliance pages, or your own website’s search results. Adding a robots.txt file to those pages tells the crawl software to avoid those pages.

Create Easily Digestible Content Creating content for your website and web pages don’t just have to appeal to the search engine algorithms. Your content also needs to ICTP Conference 2017 be valuable to human readers. First of all, this helps your content become more popular for audiences, and it also helps the algorithms see the value in the content you produce as it resonates with your key audience segments. When you create content, you want to make sure it is easily digestible for your readers.



That means that it needs to be grammatically correct with no spelling errors or grammar mistakes. It also should be written in a way that is accessible to all audience members, even those who aren’t experts in your industry. You might want to avoid insider industry terms that can alienate some audiences.