Over time, the smart shopping campaign learns

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Graphic with a man looking at a blue shoe in an online shop. There are also various screens with banners about the same product. The remarketing principle clearly explained. So what is the difference between Smart Shopping campaigns and normal shopping campaigns that are combined with banner remarketing campaigns? The difference is that in the second case you set up two separate campaigns and link them together via remarketing. But Google evaluates far more user signals in its smart shopping campaigns. To classify these additional user signals and display the shopping ads with the banners in the right environment.


There's a bit of Google Magic here - and a lot of Black Box too. Because you can neither view and evaluate the placements (i.e. the pages in the Google Display Network on which Special Data the banners were displayed), nor the search queries that led to a click, nor the assets (banner combinations) - not even directly Inquiry to Google itself. According to Google's experience, Smart Shopping campaigns have a significantly higher ROAS with a similar number of conversions compared to standard Shopping campaigns. We can confirm this from our initial experiences with Smart Shopping. Requirements for Google Smart Shopping campaigns To get started with Google Smart Shopping you need an online shop. a Google Ads account with functioning conversion tracking (including transfer of sales values).



A Google Merchant Center account that is linked to your Google Ads account. a Google Shopping feed uploaded to Google Merchant Center. a logo with a size of 1:1 (at least 128 x 128 pixels), uploaded to the Merchant Center (e.g. your online shop logo). an existing Google Shopping campaign with which you have generated at least 20 conversions in the last 45 days. the Google website tag, installed on your site. a remarketing list with at least 100 active users. Graphic with a paper list to check off, a pen lying on it If you meet all the requirements, you can start Smart Shopping campaigns with Google.