Come from a variety of domains

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Are natural in the context of the page. Use anchor text correctly. Are in a prominent position on the page (at the start of the piece, for example). Are from sites connected to your sector. These are the main characteristics you should look for in backlinks when planning a link building strategy. Nofollow Links Another important point about backlinks: the difference between dofollow and nofollow links. By default, all links are “dofollow”. This attribute tells bots that they should crawl the link and share authority from one page to the next. In contrast, the “nofollow” attribute prevents the bot from following the link and passing authority to the linked page.

This can come in handy, for example, in comment sections or for links shared on social networks, which are frequently used for spam for building artificial authority. But this doesn’t mean that nofollow links have no role to play in off-page SEO. Even though they don’t spread authority directly to America Mobile Number List other pages, they generate traffic and develop brand awareness. Link-Building Techniques Let’s take a look at which link-building techniques you can employ to strengthen your authority. Here are a few key ones! Link Bait Link bait is the most natural and efficient strategy. It involves creating high-quality content that receives backlinks organically without requiring prospecting or partnerships. To accomplish this, you should invest in creating rich content, share data from exclusive research, and provide tools and resources as well as other forms of content that are worthwhile assets to link or share.



Guest posts Guest posting involves publishing posts on partner blogs as guest author. It usually takes the form of trade: you create content for the other blog’s audience in exchange for one or more links to your site. If the links employed are “dofollow”, this can attract new visitors and lead to greater authority. But it’s important to engage this strategy in moderation. If Google sees you receiving a large number of backlinks in a short period of time, it may understand this as a black-hat technique and punish your pages. Brand mentions Brand mentions, even without linking to your site, are also valuable to SEO.