The ability to connect. During the Spring

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We call this type of vertical content expansion and offline activity operations, which are mainly aimed at attracting new people and promoting activity in the community, and conveying community atmosphere and tone, as the Xiaohongshu offline stage. Now, Xiaohongshu's offline ambitions have advanced to the stage. It not only interacts with community content, but also improves distribution weight based on geographical location based on product updates, and has begun to establish relationships with offline industries.  Festival, the Xiaohongshu APP was updated

and a "Nearby" column appeared at the top Afghanistan WhatsApp Number of the homepage. Although this column has been changed back to the city page, when you enter the city page, you will see a floating window of "Explore XX District". Clicking on the floating window is still the same. It's the previous "Nearby" page. In terms of products, "Nearby" has moved offline to online in the form of map + content, and the store's own group purchase link can be seen in the notes on the content page. This means that Xiaohongshu’s offline community operations have been connected with Xiaohongshu’s local life business. How to define



end products and B-end product manager methodology Compared with C-side products, the biggest feature of B-side products is that they are oriented to users in specific fields, and the number is much smaller, but they pay more attention to the in-depth exploration of the operating procedures in users' professional fields - that is, they are more professional and closely related to the business. Bonded more closely. View details>